1. Country Overview
Opportunities at a Glance
Internet & Mobile Opportunities
Pakistan currently has a mobile penetration rate of 80% with 133 million mobile subscribers and growing at 1.15 million new subscribers per month. Currently imports of mobile handsets stand at between 1.5M and 1.7M units per month, with 85% of mobiles sold priced between PKR 1,500 and PKR 4,000, with the remaining 15% being smartphones.
There are around 18 million internet users in Pakistan, with about 15 million accessing the internet through their mobile phone and 3 million broadband users, which is expected to rise to 45 million by 2020. The 3G auction is also expected to increase smartphone sales to 40% market share by April 2015.